Content marketing is the in thing and you cannot doubt that. Low-quality articles written through link building styles are no longer acceptable. You cannot get away today with keyword stuffed contents. What you need is to publish contents that are informative, error-free and search engine optimized.
This new trend in content writing is quite awesome and more and more great contents are being published all over the Internet.
Your content should make your business website stand out in the midst of the all noise and clutter of the Internet. You need content that makes prospects think more of being paying customers. Your content should be powerful enough to distinguish your company from the rest.
Finding Reliable Writer
Increasingly, many Internet marketers are having a hard time in finding reliable writers who have the ability to create that right kind of content. Generally, it shouldn’t be really tough to look for content writers, because a lot of writers are seeking for jobs. The common problem is that it may not be that easy to find reliable quality content writers. Reliability is very important because your web pages are your company’s online sales person. This means that your contents need to be effective, informative and reflects your business’ mission and vision.
In finding quality content writers, it is vital to understand that you have to find someone that knows how content writing really works. There are different writers for different genres, topics and media. You need one that is truly skilled in using terms that Internet users look for and understand.
Confident and Strong Writing Voice
The writer’s writing voice is an essential factor to consider. Anyone can learn about persuasion techniques, strategy and marketing. But voice, is developed over time and it can only come from intelligent, informed, sensitive and creative individuals. A writing voice can be developed properly and effectively when there is commitment, passion and innate talent.
Solid Grasp of Spelling, Grammar and Usage
Many writers have the talent, the voice and the technique, but some do not have the ability to come up with error-free contents. Sad as it may seem, this is very true. Some writers can compose contents fast but they fail to proof and edit. This is a very common mistake in the writing industry. Most writers think that they can depend on editors to correct their mistakes or to point out their errors. But most Internet marketers do not have the time to edit or the money to hire an editor, Thus it is highly significant to hire a writer that can also proof and edit his/her own works. Typing mistakes are normal, but there should be none or very few typos in contents submitted by professional quality content writers.
Understanding of Content Element that Sells
Pleasing and enticing paragraphs or sentences are good. But your content shouldn’t be just full of words that explain and sell. It should also be able to move your prospects slowly but surely down the road – from being readers to interested buyers to satisfied customers. Your writer should have a clear knowledge of what contents can be posted in your landing pages, better for email messaging and works well as blog posts. Strategy should be oozing from the content of your chosen writer.
Professional and Highly Dependable
Professionalism and dependability should always come hand in hand. You must keep in mind that your writer should be able to submit on time. If the submission is late, a good explanation should be given to you. That’s professionalism. It is important that your writer only accepts works that they can do and deadlines that they can meet.
To make sure that you are hiring the right writer, ask for samples and hire only those whose composition you really like to read.